The Doors to the Behavioring Lab are Opening Soon!

Hurry!! This Is Your Chance To Get “Grandfathered In” To The Most Affordable Price Ever As A Founding Member… Before It Goes Up!

SIGN UP FOR THE PRIORITY NOTIFICATION LIST NOW AND YOU’LL BE THE FIRST IN LINE TO JOIN THE BEHAVIORING LAB AT THE SUPER AFFORDABLE FOUNDING MEMBERS PRICE!

(Hint Hint: It’s less than a casual dinner with your best friend.)

What Is The Behavioring Lab?

This is my NEW affordable monthly group coaching program where I'll help you Build a Professional Brand That Gets You Opportunities—the Behavioring^TM Way. (The ONLY brand membership built on behavioral science)

Then we’ll continue to guide you to AMPLIFY YOUR INFLUENCE and MULTIPLY YOUR FREEDOM, because with increased opportunities, comes the freedom to choose how to use your expertise in the ways that you desire.

Get the courses, tools, feedback, behavioral science coaching and community to help you actually do it.

(All for less than the cost of a casual dinner with a friend.)

Here’s What You Get When You Join

BEHAVIORING LAB When It Opens…

CLARIFY Your

Professional Brand Foundation Curriculum

This is the exact step-by-step of EVERYTHING you need to do to CLARIFY and LAUNCH your professional brand… the Behavioring Way!

Module 1: Set the Course (Your purpose and value)

Module 2: Target Segment (The Trigger method)

Module 3: Positioning (The 9-figure framework)

Module 4: Point-of-View (Your scroll-stopping POV)

Module 5: Signature Idea (Find, structure, make it stick

Module 6: Brand Assets (Verbal, visual, experiential)

Module 7: Brand Launch (LinkedIn profile and post)

HIGHLIGHTS:

You’ll get crystal clear on WHO you want to be known by and WHEN you want them to think of you using my Trigger Method—so you stop trying to build a professional brand for everyone and start becoming relevant to the people who can create the opportunities you want.
You’ll define exactly what you want to be known for using the same positioning principles I’ve used with billion-dollar brands—then distill it into your 10% Message so people can actually remember and repeat what makes you different.
You’ll develop a distinct point of view that gives people a reason to pay attention to you, believe what you believe, and see your expertise differently—instead of sounding like every other experienced professional in your field.
You’ll create your own Signature Idea—a framework, model, method, or concept that packages your expertise into something memorable and uniquely yours. I’ll give you six proven idea structures, a decision tree, and 6 memory science principles to help you create one.
You’ll build the verbal, visual, and experiential assets that make your professional brand recognizable and consistent—including your foundational messages, visual identity, and the experience you want people to associate with your name. And you’ll get Canva templates + a Visual Identity AI Designer to help you create them.
You’ll turn everything you’ve built into your own Professional Brand Blueprint—so your purpose, audience, positioning, POV, Signature Idea, messages, and brand assets aren’t scattered across random documents or stuck in your head.
Finally, you’ll launch (or relaunch) your professional brand with a BEHAVIORING™ LinkedIn profile makeover and a launch post that introduces what you want to be known for—so you don’t just finish with a strategy. You actually put it into the world.

Twice Monthly Professional Brand Q+A Calls with Me

(Howie Chan)

EVERY MONTH: Not 1… But, TWO—1-Hour

Membership Q&A Calls with Howie

These are NOT going to be your typical “sit quietly while someone else gets coached for an hour” Q&A calls.

This is where we turn what you’re learning into action.

Bring me whatever is getting in the way of building your professional brand:

Your positioning isn’t clicking.
You’re struggling to articulate your POV.
Your Signature Idea feels fuzzy.
You don’t know what to post.
Your LinkedIn profile needs work.
You’re nervous about putting yourself out there.

Bring it.

I’ll help you work through it, and whenever possible, you’ll leave with a clear next action to take before we meet again.

That’s why there are TWO calls every month. One week, we work through the problem.

Then you have time to go do the uncomfortable thing.

Test the message. Rewrite the profile. Publish the post. Reach out to the person. Put your idea into the world.

Then we come back together, learn from what happened, and keep moving.

Learn → Apply → Get Feedback → Repeat.

Because you don’t build a professional brand by sitting through more courses.

You build it by doing the work, performing the experiments and having people in your corner while you do it.

The Behavioring Lab Library

PLUS: A BRAND-NEW TRAINING Every Quarter

On top of the CLARIFY Your Professional Brand curriculum, you’ll be invited to a brand-new LIVE training every quarter designed to help you keep AMPLIFYING your influence and MULTIPLYING new opportunities from your professional brand.

Some trainings will be taught by me. Others will feature experts I bring into the Lab to teach you something I think you need to know.

We’ll go beyond the core curriculum and tackle topics like LinkedIn, content, networking, speaking, consulting, AI, visibility, monetizing your expertise, and more.

And you won’t miss out if you join later.

When you become a member, you’ll get immediate access to the entire library of previous trainings already recorded and waiting for you inside the Lab.

Your professional brand doesn’t stop evolving once you launch it. Neither should you.

FULL 24/7 Access to the Behavioring Lab Community

(via a Private CIRCLE Group)

Can’t wait until the next Q+A call? This is the place to get support 24/7/365!

Ask any question you’ve got.

I didn’t want you to have to wait for our next Q+A coaching call to get support…

Which is why I’ve decided to include a way for you to get your questions answered every day (Monday–Friday).

When you have a group of people ALL working towards the same goal, there is a higher probability of success! Plus, who would celebrate your wins other than this group?

My family never understands when I celebrate 😭

That’s what happens inside of our

Behavioring Lab Community inside of Circle.

This is a safe space where you can…

Get support between calls…
Actively problem solve and share ideas…
Create accountability…
And celebrate each other’s wins!

I pop in DAILY (M-F) to answer questions.

And our other members—who want to see you win—share their input too!

When you sign up, you’ll get instant access to our Members Only Circle group.

Plus, These MAJOR Bonuses to Help You Amplify Your Influence and Multiply New Opportunities!

BONUS FOR THE PRIORITY NOTIFICATION LIST ONLY!

(That's YOU!)

Attend my LIVE "Amplify Your Influence" Training call.

Turn Your Professional Brand Into an Influence Flywheel

Here’s how to turn your professional brand into something that compounds your influence over time…

Getting clear on your professional brand is only the beginning.

The real opportunity comes when more of the right people see you, remember you, trust you, choose you, and eventually recommend you to others.

That’s what I call the Influence Flywheel.

And during this LIVE bonus training, I’m going to show you how to get yours spinning.

We’ll map the different ways people discover you, what needs to happen for them to remember and trust you, and how to turn that trust into opportunities—and eventually, referrals.

You’ll identify where YOUR flywheel is currently getting stuck and the specific actions you can take to create momentum.

You’ll leave the training with your own Influence Flywheel mapped out and a clear plan for what to do next to grow your influence.

BONUS #1

LINKEDIN OS (BUILT ON NOTION)

How to Grow Your Professional Brand on LinkedIn in Under 2 Hours a Week

This is something really special that I've been using myself.

I wanted to make it as EASY as possible for you to actually stay consistent on LinkedIn...

Without feeling like you have to live on LinkedIn.

Because one of the biggest reasons professionals don't build their brand isn't a lack of expertise.

It's time.

So I built the LinkedIn OS: The 2-Hour Weekly Sprint System.

It's a complete Notion system that shows you exactly what to do and when to do it, to grow your professional brand in just 2 hours a week.

Inside, you'll get a simple weekly workflow to:

→ Find ideas worth posting about
→ Write and schedule your content
→ Engage strategically with the right people
→ Build relationships that can lead to opportunities

No wondering what to post.

No opening LinkedIn 17 times a day.

No feeling guilty because you haven't "been consistent."

Open the system. Run your 2-hour sprint. Get back to doing your actual work.

Because building your professional brand shouldn't become another full-time job.

BONUS #2

HOW TO LEVERAGE YOUR NETWORK (THE TRUST TRANSFER METHOD)

Use the trust you've already built to open new doors.

Resource:

The Network Activation Script Library

Use the trust you’ve already built to open new doors.

After years in your career, you’ve already built something incredibly valuable:

Trust.

The problem? Your network may have no idea what you want to do next.

In this practical training, you’ll learn a behavioral-science approach to activating the relationships you already have, using principles like reciprocity, cognitive ease, retrieval cues, and status.

Plus, you’ll get ready-to-use email and message templates for reconnecting, asking for introductions, surfacing opportunities, getting advice, and more.

Because your next opportunity may already be one relationship away.

BONUS #3

How to Promote Yourself & Sell Your Expertise (Without Feeling Cringey)

Adopt the right beliefs and tactics to get your brand out there while being true to you.

Resource:

The Cringe-Free Script Library

Promote yourself without feeling like you’re promoting yourself.

You know you need to talk about your expertise, share your ideas, and occasionally sell what you do.

But if self-promotion makes you cringe, this training will show you a different way.

You’ll learn how to shift the spotlight from “How am I being perceived?” to “How can I be useful?” and make three simple belief flips that help you share your expertise, contribute your perspective, and offer your services without feeling salesy or self-promotional.

Plus, you’ll get the Cringe-Free Script Library with ready-to-use language for talking about your work and expertise—all built around one principle:

stop trying to sell yourself and start helping the person in front of you.

Terms | Privacy Policy

Hao Enterprises LLC, DBA The Behavioring Company, provides educational and informational resources intended to help professionals, consultants, business owners, and others build their professional brands, grow their influence, and pursue professional and business opportunities.

Hao Enterprises LLC, DBA The Behavioring Company, cannot and does not guarantee any specific results from the use of our ideas, information, programs, tools, frameworks, strategies, coaching, or other resources. We make no guarantees regarding your ability to generate revenue, attract clients, grow an audience, obtain employment, secure speaking engagements, receive professional opportunities, or achieve any other particular result.

Our programs and materials are for educational and informational purposes only and should not be considered legal, financial, tax, accounting, investment, or other professional advice. You should consult an appropriately qualified professional before making decisions related to your business, career, finances, taxes, or legal matters.

You acknowledge that past results do not guarantee future outcomes. Any case studies, testimonials, examples, revenue figures, client results, or other outcomes shared by The Behavioring Company represent the experiences of specific individuals and are not intended to represent or guarantee that you will achieve the same or similar results.

Your individual results will depend on numerous factors outside our control, including your experience, skills, effort, consistency, resources, audience, professional circumstances, market conditions, implementation, and other factors. By implementing any ideas, strategies, frameworks, or recommendations provided by The Behavioring Company, you acknowledge and accept the risks associated with doing so.

There is no promise or guarantee of future earnings, business results, career outcomes, audience growth, or professional opportunities.

Any references to or use of third-party platforms, companies, products, or trademarks—including LinkedIn, Meta/Facebook, Instagram, TikTok, YouTube, Google, or others—do not imply sponsorship, endorsement, affiliation, or approval unless expressly stated otherwise. All trademarks and registered trademarks are the property of their respective owners.